I love Kalis

Through modern communication channels, we aim to make the campaign approachable to citizens and to raise their awareness towards preservation of the Belgrade Fortress complex and Kalemegdan Park.

The design concept is based on the stylization and abstraction of the architectural elements that make up the Belgrade Fortress. The separate treatment of the parts of the fortress puts an accent on them, while at the same time their grouping and interlacing leaves the impression of unity, strength and eternity.

The elements within the logo communicate the historical aspect of the fortress while the heart shape, selected colors and fonts suggest friendship, strength and a further journey through time.