In the media campaign for the most popular cycling ride Orange Bike Ride, we promoted the bicycle as a healthy, economical and environmentally friendly form of transportation. The campaign is designed to revive the initiative in the region to popularize the Netherlands culture of urban cycling in Serbia.
The popularization of daily cycling can contribute to better mental health, reduced stress, anxiety and depression, and at the same time reduce traffic congestion. The goal of the event is to make Belgrade a safer, cleaner and happier city, in order to reduce the level of noise and pollution. The best way to achieve these goals is to use a bicycle as a means of transportation.
Area: Media Relations