You’ve probably heard of diabetes, but have you heard of prediabetes?
In the world of today, there are 318 million people living with prediabetes, and as many as 90% of them are not even aware that they are affected! Due to an unhealthy lifestyle, by 2040, half a billion people will be living with prediabetes. Even if you are without any symptoms, it is possible that you have prediabetes.
The campaign uses both digital and offline communication channels, and includes website development, animation, vlogs, production of documentary and testimonials, organization of media events, and the engagement of over 20 inluencers, with the goal of sending the message that it is possible to prevent prediabetes and type 2 diabetes with small lifestyle changes.
Area: Raising Awareness